Hi, let me introduce myself...

I’m Stefan Adams,

a Product designer at

EE (BT Group)

A bit about me? I’m a Product designer and Design System Specialist dedicated to crafting scalable, user-centric experiences that drive business impact. Proven expertise in leading design initiatives, developing robust design systems, and enhancing usability through data-driven problem-solving. Skilled in cross-functional collaboration and leveraging automation tools to streamline workflows and improve design efficiency.

 

...other than that I love skateboarding, cycling, golf and ice hockey ...and really hot food!

Download my CV

The

A-Z

of Stefan

^S-N

A quick video about me - Have a watch with your sound on!

My ->

Design philosophy

Nothing great was ever achieved without enthusiasm

When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.

Clear experiences over unpredictability

As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.

We must constantly challenge our own assumptions

It’s easy to become over-confident in our ideas and opinions.
Rigorous iteration and testing can help bring clarity and confidence to the work.

How I work

!

Step 1

Research

Understanding more about the problem space, considering potential solutions and learning about the consumer.

Step 2

Principles

Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.

Step 3

User journey

Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.

Step 4

Design exploration

Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.

Step 5

Design refinement

Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.

Step 6

Handoff and test

Working closely with engineering to ensure a successful handoff and implementation process.

Step 7

Monitoring

Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.

I work across design, development and accessibility to create the best possible experiences.

Download my CV

Let’s get to know each other.

Get in touch!

Copyright © 2025 Stefan Adams. All right reserved.

I create better experiences for People.

My work

About me

Testimonials

Contact me

Hi, let me introduce myself...

I’m Stefan Adams, a Product designer at

EE (BT Group)

A bit about me? I’m a Product designer and Design System Specialist dedicated to crafting scalable, user-centric experiences that drive business impact. Proven expertise in leading design initiatives, developing robust design systems, and enhancing usability through data-driven problem-solving. Skilled in cross-functional collaboration and leveraging automation tools to streamline workflows and improve design efficiency.

 

...other than that I love skateboarding, cycling, golf and ice hockey ...and really hot food!

Download my CV

The

A-Z

of Stefan

^S-N

A quick video about me - Have a watch with your sound on!

My ->

Design philosophy

Nothing great was ever achieved without enthusiasm

When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.

Clear experiences over unpredictability

As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.

We must constantly challenge our own assumptions

It’s easy to become over-confident in our ideas and opinions.
Rigorous iteration and testing can help bring clarity and confidence to the work.

I work across design, development and accessibility to create the best possible experiences.

Download my CV

Let’s get to know each other.

Get in touch!

Copyright © 2025 Stefan Adams. All right reserved.

I create better experiences for People.

My work

About me

Testimonials

Contact me

Hi, let me introduce myself...

I’m Stefan Adams, a Product designer at

EE (BT Group)

A bit about me? I’m a Product designer and Design System Specialist dedicated to crafting scalable, user-centric experiences that drive business impact. Proven expertise in leading design initiatives, developing robust design systems, and enhancing usability through data-driven problem-solving. Skilled in cross-functional collaboration and leveraging automation tools to streamline workflows and improve design efficiency.

 

...other than that I love skateboarding, cycling, golf and ice hockey ...and really hot food!

Download my CV

The

A-Z

of Stefan

^S-N

A quick video about me - Have a watch with your sound on!

My ->

Design philosophy

Nothing great was ever achieved without enthusiasm

When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.

Clear experiences over unpredictability

As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.

We must constantly challenge our own assumptions

It’s easy to become over-confident in our ideas and opinions.
Rigorous iteration and testing can help bring clarity and confidence to the work.

How I work

!

Step 1

Research

Understanding more about the problem space, considering potential solutions and learning about the consumer.

Step 2

Principles

Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.

Step 3

User journey

Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.

Step 4

Design exploration

Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.

Step 5

Design refinement

Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.

Step 6

Handoff and test

Working closely with engineering to ensure a successful handoff and implementation process.

Step 7

Monitoring

Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.

I work across design, development and accessibility to create the best possible experiences.

Download my CV

Let’s get to know each other.

Get in touch!

Copyright © 2025 Stefan Adams. All right reserved.

I create better experiences for People.

My work

About me

Testimonials

Contact me

Hi, let me introduce myself...

I’m Stefan Adams, a Product designer at

EE (BT Group)

A bit about me? I’m a Product designer and Design System Specialist dedicated to crafting scalable, user-centric experiences that drive business impact. Proven expertise in leading design initiatives, developing robust design systems, and enhancing usability through data-driven problem-solving. Skilled in cross-functional collaboration and leveraging automation tools to streamline workflows and improve design efficiency.

 

...other than that I love skateboarding, cycling, golf and ice hockey ...and really hot food!

Download my CV

The

A-Z

of Stefan

^S-N

A quick video about me - Have a watch with your sound on!

My ->

Design philosophy

Nothing great was ever achieved without enthusiasm

When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.

Clear experiences over unpredictability

As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.

We must constantly challenge our own assumptions

It’s easy to become over-confident in our ideas and opinions.
Rigorous iteration and testing can help bring clarity and confidence to the work.

How I work

!

Step 1

Research

Understanding more about the problem space, considering potential solutions and learning about the consumer.

Step 2

Principles

Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.

Step 3

User journey

Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.

Step 4

Design exploration

Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.

Step 5

Design refinement

Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.

Step 6

Handoff and test

Working closely with engineering to ensure a successful handoff and implementation process.

Step 7

Monitoring

Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.

I work across design, development and accessibility to create the best possible experiences.

Download my CV

Let’s get to know each other.

Get in touch!

Copyright © 2025 Stefan Adams. All right reserved.

I create better experiences for People.

My work

About me

Testimonials

Contact me

Hi, let me introduce myself...

I’m Stefan Adams, a Product designer at

EE (BT Group)

A bit about me? I’m a Product designer and Design System Specialist dedicated to crafting scalable, user-centric experiences that drive business impact. Proven expertise in leading design initiatives, developing robust design systems, and enhancing usability through data-driven problem-solving. Skilled in cross-functional collaboration and leveraging automation tools to streamline workflows and improve design efficiency.

 

...other than that I love skateboarding, cycling, golf and ice hockey ...and really hot food!

Download my CV

The

A-Z

of Stefan

^S-N

A quick video about me - Have a watch with your sound on!

My ->

Design philosophy

Nothing great was ever achieved without enthusiasm

When tasked with a challenge I immerse myself so I can understand the core problem we’re trying to solve. Knowing this helps me make informed decisions and build enthusiasm for creating the best experience.

Clear experiences over unpredictability

As designers, our goal is not to eliminate complexity or friction, but rather create a clear, intuitive and understandable product experience. At times, this may mean adding thoughtful complexity.

We must constantly challenge our own assumptions

It’s easy to become over-confident in our ideas and opinions.
Rigorous iteration and testing can help bring clarity and confidence to the work.

How I work

!

Step 1

Research

Understanding more about the problem space, considering potential solutions and learning about the consumer.

Step 2

Principles

Crafting design principles to help guide project and experience decisions, and ensure alignment amongst the team.

Step 3

User journey

Diving deep into the user journey, mapping it and exploring user stories, personas, channels and user decision making.

Step 4

Design exploration

Delving deep and exploring a range of possible solutions. Testing (test test test), iterating, discussing and working through the problem.

Step 5

Design refinement

Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.

Step 6

Handoff and test

Working closely with engineering to ensure a successful handoff and implementation process.

Step 7

Monitoring

Just because a project is live doesn’t mean the work is done. I work with data and analytics teams and tools to monitor its performance to discover ideas for optimisation and improvement.

I work across design, development and accessibility to create the best possible experiences.

Download my CV

Let’s get to know each other.

Get in touch!

Copyright © 2025 Stefan Adams. All right reserved.

I create better experiences for People.

My work

About me

Testimonials

Contact me