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Design Systems Product Designer @ BT Group. I make better experiences for people.

Stefan Adams

Selected work

  1. Design Systems Loop Multi-brand Design System Evolved EE’s design system to power BT, EE and Plusnet from one foundation, now used by over 650 people at BT Group and reaching 25 million customers. 650+ people use it
  2. Design Systems Loop Figma Debug Tool One switch in Figma that shows what’s really using Loop, saving 4+ hours a week and used by over 350 people a month across BT, EE and Plusnet. 4+ hrs saved a week
  3. UX Design Plusnet Broadband Order Tracker Rebuilt Plusnet’s underperforming broadband order tracker from the ground up, cutting the share of new customers calling during setup from 11% to 9%. new customers calling

What I do

Scaling accessible, consistent design across BT, EE & Plusnet for 25 million customers.

Components, documentation and cross-team adoption: foundations that scale quality across multi-brand products.

My career

So far, so good

I led BT Group’s Loop design system from single-brand to multi-brand across BT, EE and Plusnet: used by 650+ people (131 in design roles) and serving 25 million customers. It builds on 9 years in product design, including a global fashion eCommerce brand and major clients across the UK transport industry.

  1. BT Group Product Designer · BT, EE & Plusnet Jan 2022 → Present
  2. Lounge UI/UX Designer · Lounge.com Jul 2020 → Jan 2022
  3. Kadfire UI/UX Designer · RailPoint Sep 2017 → Jul 2020

Kind words

The receipts

  • Stef’s design skills are consistently strong, but it’s his leadership and ownership that really stand out. He led Loop’s most ambitious project to date (multi-brand) while onboarding three new designers, bringing energy and a solutions-focused mindset that moves the team forward.

    Linda Design Lead @ BT Group

  • Dude is a superstar. His passion and dedication to the design system is next level. My kind of designer. He could talk about components for hours, then back it up with expert-level work and blue-sky thinking that pushes the frontier.

    Elliott Senior Product Designer (Loop) @ BT Group

  • Stefan’s enthusiasm is infectious. He explores problems in depth and sees the bigger picture rather than rushing to a solution, using data and user needs to build strong foundations that prevent issues later. He’s naturally curious, teaching himself new skills and sharing them with others.

    Natasha Lead Content Designer (Loop) @ BT Group

  • Stefan has effectively been the Product Design lead for Loop’s multi-brand work, his ideas and energy shaping the approach. He’s stayed open to learning from the whole squad, including new starters, and his willingness to challenge his own thinking has strengthened the system.

    Frances Product Manager (Loop) @ BT Group

  • Stefan is a really good product designer, and his design system knowledge is a real strength. He’s done a brilliant job leading the Figma side of multi-brand, bringing multiple solutions to our dev problems. Friendly and easy to work with, he gives 110% – and it shows.

    Dayle Lead React Engineer (Loop) @ BT Group

  • Stef is highly involved in planning and running user research, getting stuck in and helping facilitate sessions on the day. His involvement makes a real difference, particularly when it comes to defining HMWs and agreeing next steps. He also works at pace, responding quickly to research findings and adapting designs when needed. He consistently balances speed with thoughtful design decisions.

    Arthur Senior User Researcher @ BT Group

Let’s talk about what’s next…

Or we can talk video games, golf or skateboarding :)

Video description

Stefan Adams: The S-N of Stefan A hand-drawn animation, set to music, that spells out my name one letter at a time, each with something that says a bit about me. The letters of Stefan stand among clouds, with “the S to N” written beside them.

  • S is for skating. A skateboarder leaps over a small child holding a balloon, as a pram rolls in and a woman watches, hand to her mouth.
  • T is for making tea 24/7 for my wife – never finishes!!! A clock marked 24/7 above a steaming cup of tea, then a frazzled man, his head exploding, hands his wife another mug.
  • E is for easy going… unless there’s jellyfish. He relaxes in a little boat in the sun, drink in hand, as other boats sail past calling “Hello!” and “Hi!”. Then jellyfish appear under the boat and he throws his arms up in panic.
  • F is for making food (mostly hot Mexican food). A chef in a tall hat, ringed by spinning food and kitchen tools.
  • A is for Apple, with a heart. In starry space, an Apple logo with rings like a planet floats by, and an astronaut drifts past and waves.
  • N is for never too many shoes!!! A man in sunglasses stands by a mountain of shoes, tossing another on top.

The end. The whole thing by Stefan Adams.